Join the IAA on October 28, 2020 for our Annual Fair Housing Education Conference and Trade Show in a Virtual Format !
How the virtual conference will work?
The first component will be a virtual exhibit hall where sponsoring suppliers will be highlighting their products and services and waiting to make connections with you. We could not do this event without sponsors, so we encourage you to spend time in the virtual exhibit hall and we will be providing lots of incentives and prizes for you to connect with the suppliers you need to see anyway.
How the virtual conference will work?
The first component will be a virtual exhibit hall where sponsoring suppliers will be highlighting their products and services and waiting to make connections with you. We could not do this event without sponsors, so we encourage you to spend time in the virtual exhibit hall and we will be providing lots of incentives and prizes for you to connect with the suppliers you need to see anyway.
- Check in at each booth and you will be entered in to win $50-$100 amazon gift cards and more from each sponsor
- Check in at all booths and you can be one of two people to win $250 amazon gift card
- Each booth will have info on the company, products, people, and many will include videos you can watch. Be sure to explore each unique booth as there will be hidden prizes embedded in the content you can redeem throughout the day
Thank you to our Sponsors for supporting our 2020 Virtual Conference:
Educational Content:
There will be the most incredible content ever at our conference. Virtual formats allow us to bring national speakers/content to Idaho in a cost effective way! In addition, instead of having to pick one class per hour, 4 total for the day, in this virtual format you will be able to go back and listen to all 20 anytime in the 30 days following the conference!
See below to learn about the incredible education sessions we have lined up!
There will be the most incredible content ever at our conference. Virtual formats allow us to bring national speakers/content to Idaho in a cost effective way! In addition, instead of having to pick one class per hour, 4 total for the day, in this virtual format you will be able to go back and listen to all 20 anytime in the 30 days following the conference!
See below to learn about the incredible education sessions we have lined up!
Schedule:
8 AM Virtual Exhibit Hall is open
4 x $50 amazon gift cards will be given away specifically to attendees who are perusing and checking in at booths between 8-9 AM
8 AM Virtual Exhibit Hall is open
4 x $50 amazon gift cards will be given away specifically to attendees who are perusing and checking in at booths between 8-9 AM
9 AM Opening Session: Keynote National Speaker Lisa Trosien
“Successfully Creating, Utilizing, and Closing Virtual Tours”
Prospects today have a variety of options for touring apartments: in-person, self-guided and virtual tours are all available. But do you know how to create the best possible virtual tour and how to close your prospect during the tour?
When it comes to virtual leasing, there are many approaches and technology options to consider along with processes, best practices and more. In this Speedy Session, Lisa will explore how to make virtual leasing an effective, conversion-focused strategy for you and your teams as well as how to successfully walk your prospect through the tour, get them comfortable with the technology and most importantly CLOSE THEM SUCCESSFULLY!
“Successfully Creating, Utilizing, and Closing Virtual Tours”
Prospects today have a variety of options for touring apartments: in-person, self-guided and virtual tours are all available. But do you know how to create the best possible virtual tour and how to close your prospect during the tour?
When it comes to virtual leasing, there are many approaches and technology options to consider along with processes, best practices and more. In this Speedy Session, Lisa will explore how to make virtual leasing an effective, conversion-focused strategy for you and your teams as well as how to successfully walk your prospect through the tour, get them comfortable with the technology and most importantly CLOSE THEM SUCCESSFULLY!
10 AM Education Session One
Speed to the Lead - The Art of Closing on the First Visit with Kate Good
People are too busy to simply tour an apartment. They are contacting you because they want to lease an apartment. So why do we treat them like they are “just looking”? Don’t be fooled by the vocabulary your customer uses. Just looking means I have not found what I am going to rent. This program will teach every marketing professional and leasing consultant the art and science of closing on the first visit.
People are too busy to simply tour an apartment. They are contacting you because they want to lease an apartment. So why do we treat them like they are “just looking”? Don’t be fooled by the vocabulary your customer uses. Just looking means I have not found what I am going to rent. This program will teach every marketing professional and leasing consultant the art and science of closing on the first visit.
Preventative Maintenance on a Budget – Michael Olvera, National Trainer, HD Supply
In recent times our budgets have seen some major challenges and strains and often PM gets set aside. In this webinar we will show you how to maximize your savings not only on utility’s but also labor as well. By simply making a few changes you can save on water and not impact your residents or guests. With everything going on in today’s times more residents are staying home, for property’s that pay for the water have reported a rise in utility’s simply adding to the pain of a strained budget. Our experts will show you how to make small adjustments that will add up big.
In recent times our budgets have seen some major challenges and strains and often PM gets set aside. In this webinar we will show you how to maximize your savings not only on utility’s but also labor as well. By simply making a few changes you can save on water and not impact your residents or guests. With everything going on in today’s times more residents are staying home, for property’s that pay for the water have reported a rise in utility’s simply adding to the pain of a strained budget. Our experts will show you how to make small adjustments that will add up big.
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Tenant Screening & Rental Agreements - Idaho Apartment Association
A class covering setting rental criteria, tenant risk factors and creating a consistent process for tenant screening and the application process. Understanding rental agreements, addendums and forms is essential to your success. We will walk through all the important contracts and forms so will understand and know how to properly use them. |
11:15 AM Education Session Two
Perfect 10 Leasing with Kate Good
Everyone wants to ace their shopping reports and our best leasers often do. So that means that everyone should have the accelerated skills to get a perfect score. In this program, Kate shares her secrets for better leasing. Soon she can make this happen for your team. This is THE LEASING FORMULA of the future.
Everyone wants to ace their shopping reports and our best leasers often do. So that means that everyone should have the accelerated skills to get a perfect score. In this program, Kate shares her secrets for better leasing. Soon she can make this happen for your team. This is THE LEASING FORMULA of the future.
UV-C & Odor Abatement - Michael Olvera, National Trainer, HD Supply
Although UV-C lights are not new technology it’s become a new technology to our industry, in today’s times it has become highly regarded as another layer of protection in keeping your facilities open and safer for your staff and guests. We will discuss the different options and installation conversations of the UV-C lights as well as the maintenance recommendation. Next, we will talk on odor abatement, in years pasts odors we considered a nuisance in today’s times it has become mandatory to get these odors under control as our residents and guests view these offensive odors as unclean and unsanitary conditions exist. Let our experts walk you through the various options and considerations for getting these odors under control.
Although UV-C lights are not new technology it’s become a new technology to our industry, in today’s times it has become highly regarded as another layer of protection in keeping your facilities open and safer for your staff and guests. We will discuss the different options and installation conversations of the UV-C lights as well as the maintenance recommendation. Next, we will talk on odor abatement, in years pasts odors we considered a nuisance in today’s times it has become mandatory to get these odors under control as our residents and guests view these offensive odors as unclean and unsanitary conditions exist. Let our experts walk you through the various options and considerations for getting these odors under control.
Evaluating Investments with Stacy A. McBain
A class for small owners and others interested in investing in rental properties. How to evaluate the possible return on investment and how to find the right financing for your portfolio, small or large.
Stacy A. McBain has a passion for helping people sell, buy and assess real estate investments. As a number-crunching, buy-and-hold, cash flow investor herself, Stacy has personal experience buying and managing rentals. Her public relations (PR) background brings bright marketing to sellers’ properties, and skilled negotiation practices. With more than ten years experience in Idaho real estate and PR, Stacy has seen businesses succeed and fail, and gained valuable risk management insights along the way.
A class for small owners and others interested in investing in rental properties. How to evaluate the possible return on investment and how to find the right financing for your portfolio, small or large.
Stacy A. McBain has a passion for helping people sell, buy and assess real estate investments. As a number-crunching, buy-and-hold, cash flow investor herself, Stacy has personal experience buying and managing rentals. Her public relations (PR) background brings bright marketing to sellers’ properties, and skilled negotiation practices. With more than ten years experience in Idaho real estate and PR, Stacy has seen businesses succeed and fail, and gained valuable risk management insights along the way.
Smart Growth/Business Essentials with Melissa Sharone
Is your team ready for turnover, leave of absences or sudden tragedy? SMART Growth means streamlining, metrics, anticipation, online reputation and trust. Do you tools for your business such as checklists, policies & procedures, business task lists - who can do what? Come learn more about important tools and strategies you can implement NOW for success TODAY!
Melissa Sharone is the President of First Rate Property Management CRMC in Boise, Idaho. She has worked at First Rate since 2010 and truly enjoys being a part of the day-to-day activities pertaining to owners' investments. She graduated from Boise State University with a Bachelor’s Degree in Communications. She has served as the education chair for her local NARPM chapter as well as the President in 2018. She has also served on the Professional development committee for NARPM national as well as a NW region ambassador.
Is your team ready for turnover, leave of absences or sudden tragedy? SMART Growth means streamlining, metrics, anticipation, online reputation and trust. Do you tools for your business such as checklists, policies & procedures, business task lists - who can do what? Come learn more about important tools and strategies you can implement NOW for success TODAY!
Melissa Sharone is the President of First Rate Property Management CRMC in Boise, Idaho. She has worked at First Rate since 2010 and truly enjoys being a part of the day-to-day activities pertaining to owners' investments. She graduated from Boise State University with a Bachelor’s Degree in Communications. She has served as the education chair for her local NARPM chapter as well as the President in 2018. She has also served on the Professional development committee for NARPM national as well as a NW region ambassador.
Avoiding Fair Housing Complaints – Idaho Apartment Association
Discuss how to avoid the most common Fair Housing Complaints by establishing best practices for ensuring equal housing opportunity for all.
Discuss how to avoid the most common Fair Housing Complaints by establishing best practices for ensuring equal housing opportunity for all.
2:00 PM Education Session Three
50 Ways to Market, Connect and Create a Customer with Kate Good
We are wired for connection. We are designed to want relationships with people and to need people. Yet if we’re honest the biggest cause of stress, anger and frustration in our lives are often caused by people! So, the very thing we need, want and desire is the very thing that drives us crazy! In this session you’ll discover how to effectively deal with the difficult people in your life in ways that build connection and trust, and without making any situation even worse.
Kate Good is a nationally recognized expert in leasing, marketing and management. Kate’s creative energy and insights are sure to make for an unforgettable experience as she recounts her experiences, including crisis management during Houston’s Hurricane Harvey. She will share the most current tools, trends and strategy for success.
We are wired for connection. We are designed to want relationships with people and to need people. Yet if we’re honest the biggest cause of stress, anger and frustration in our lives are often caused by people! So, the very thing we need, want and desire is the very thing that drives us crazy! In this session you’ll discover how to effectively deal with the difficult people in your life in ways that build connection and trust, and without making any situation even worse.
Kate Good is a nationally recognized expert in leasing, marketing and management. Kate’s creative energy and insights are sure to make for an unforgettable experience as she recounts her experiences, including crisis management during Houston’s Hurricane Harvey. She will share the most current tools, trends and strategy for success.
Refrigerator Troubleshooting - Michael Olvera, National Trainer, HD Supply
In the last 5 years there has been tremendous changes to the top mount refrigerators having a good understanding of the repair and diagnostics will aid technicians in locating and repairing on the first call. We will start the discussion on safety and tools then start to pose different work order situations. As we present the different work order situation, we will talk on how to use your meter and tools to identify the problem and different solutions on the repairs to return the refrigerator to normal working operation.
In the last 5 years there has been tremendous changes to the top mount refrigerators having a good understanding of the repair and diagnostics will aid technicians in locating and repairing on the first call. We will start the discussion on safety and tools then start to pose different work order situations. As we present the different work order situation, we will talk on how to use your meter and tools to identify the problem and different solutions on the repairs to return the refrigerator to normal working operation.
Removing Emotion from Emotional Support Animal Requests - Idaho Apartment Association
Let’s be honest…..most housing providers feel taken advantages of by people claiming they need an emotional support animal. We see assistance animal fraud often. So its understandable that emotions bubble to the surface on this topic. But there is too much liability, too much hassle, too much work, pain, bother, frustration and bad publicity on the line if we act emotionally. Review the rules and learn tactics and systems to ensure your emotions never get the better of you when dealing with requests for emotional support animals.
Let’s be honest…..most housing providers feel taken advantages of by people claiming they need an emotional support animal. We see assistance animal fraud often. So its understandable that emotions bubble to the surface on this topic. But there is too much liability, too much hassle, too much work, pain, bother, frustration and bad publicity on the line if we act emotionally. Review the rules and learn tactics and systems to ensure your emotions never get the better of you when dealing with requests for emotional support animals.
3:15 PM Education Session Four
Once Upon a Time: Selling Through Storytelling – Lisa Trosien
If you're still dumping information on your customer about rental rates, square footages, and other information they can't process quickly, you're doing it wrong. Your customers will retain more information and make a connection with you through storytelling as a leasing technique. Stories appeal to both logic and emotions - exactly what you want to do when making a sale to a prospective renter! They will be able to visualize themselves living in your apartments, as well as encourage them to lease. The 'call to action' is an essential part of the story. Join Lisa Trosien in this Speedy Session that will provide you with the essential skills you need to build your collection of 'pocket stories' that will improve your sales techniques as well as your closing success.
If you're still dumping information on your customer about rental rates, square footages, and other information they can't process quickly, you're doing it wrong. Your customers will retain more information and make a connection with you through storytelling as a leasing technique. Stories appeal to both logic and emotions - exactly what you want to do when making a sale to a prospective renter! They will be able to visualize themselves living in your apartments, as well as encourage them to lease. The 'call to action' is an essential part of the story. Join Lisa Trosien in this Speedy Session that will provide you with the essential skills you need to build your collection of 'pocket stories' that will improve your sales techniques as well as your closing success.
Social Messaging for Today – Kate Good
Tough times call for smart messaging. Learn how to create a bonded community of customers through actionable social messaging. In times of distress, the way you respond could be an incredible retention tool. Supporting your brand could be a matter of saying the right thing. Kate will share examples and ideas related to:
Tough times call for smart messaging. Learn how to create a bonded community of customers through actionable social messaging. In times of distress, the way you respond could be an incredible retention tool. Supporting your brand could be a matter of saying the right thing. Kate will share examples and ideas related to:
- Get your residents participating in the idea that we are “all in this together”
- What to say and when to say it
- How to deliver bad news
- Build a stronger sense of community to impact the reputation of your brand for years to come
Retention & Turnover - Idaho Apartment Association
Come learn about improving vacancy and turn time. This class will cover retention tips and strategies, turnover systems, preventative maintenance to reduce turn times, speeding up your processes and best practices to implement in your business.
Come learn about improving vacancy and turn time. This class will cover retention tips and strategies, turnover systems, preventative maintenance to reduce turn times, speeding up your processes and best practices to implement in your business.
