Marketing Mastery for Property Management: AI, Automation & the New Renter Journey

Marketing in property management has changed faster in the last two years than it has in the last twenty. AI, short-form videos and shifting renter behavior have created new ways to attract leads, engage prospects and build a brand. This class equips property managers and leasing teams with the tools, insights and strategies to market smarter, lease faster and stand out in a crowded market.

From AI-powered listing automation and chatbots to high-converting social content, reputation management, and analytics that actually matter, this course highlights practical, actionable techniques to elevate your marketing. Saving time, boosting qualified leads, and strengthening your brand.

Photo Release:

Idaho Apartment Association (IAA) events may be photographed or video recorded. By participating in this event, you consent to your photograph/video recording being used for promotional purposes including but not limited to IAA promotional material, website, and social media.